Velberry® by BASF is a unique and modern fruity-floral ingredient that blends the brightness of red fruits with an elegant, soft, and powdery finish. This specialty molecule opens with a burst of fresh, juicy berry facets—reminiscent of raspberry and red currant—bringing a lively and youthful energy to any fragrance composition.

Beyond its initial freshness, Velberry® unfolds into a delicate heart marked by velvety, musky-powdery undertones that lend a smooth, skin-like sensuality. Its dual character—both vibrant and comforting—makes it exceptionally versatile, pairing beautifully with florals, musks, gourmand elements, and aldehydes.

Velberry® is particularly valued for its ability to impart long-lasting fruity brightness without becoming overly sweet or synthetic, maintaining a natural, sophisticated balance. Ideal for use in both fine fragrances and personal care products, this ingredient helps create uplifting, feminine, and modern scent profiles. With good stability and excellent diffusion, Velberry® adds a polished, subtly playful signature to any fragrance, making it a go-to material for perfumers aiming to evoke soft sensuality through red fruit freshness.